The affirmations industry is big. Huge. There are people all over the world staring into mirrors, talking to themselves and repeating how marvellous they are, how strong, capable and confident they are. There are millions of pounds being made by promoting this fake it till you make it approach and a very clear consumer hope that if they lie to themselves, loud and often enough, life will gradually get better and may one day even become amazing. There are some for whom this tactic really works, yes, a few words said each and everyday really is all that is keeping…